We help new developers 💃🕺 STAND OUT
in an increasingly noisy marketplace

What’re you looking for?

  • that first job?
  • that dream job?
  • maybe no “job” at all?

The journey just seems impossible
like the cards are stacked against you


  • “Data Scientist”
  • “Software Engineer”
  • “Full-Stack Web Developer”

These are nice-sounding titles, but nowadays they come with a lot of baggage

Communicating your background & interests has never been more difficult

No wonder so many people ask “how can I code if I’m bad at math?” Sure, these roles are technical in nature, but that’s not too different from learning any other language. It was way easier for me to learn Python than Spanish.

No wonder you feel lost


There is a MASSIVE recruiting problem

There’s something secretly destructive about only seeing yourself as a developer. We can’t shy away from it. When someone interviews you alongside 99 other candidates, placing all your chips on just your craft as a “software engineer” is actually hurting you. Yes, you are a software engineer. That’s not the problem.

The problem is
(and you already know this)
you aren’t the only one

Not to mention how—with the rise of remote work—you’re not just competing with 10 or 100 anymore, but 1,000 or 10,000


How will you differentiate yourself
in an increasingly noisy marketplace?

The harsh truth is that you probably aren’t the single best-fit for that role if that’s all you give yourself credit for. If you were in the top 5% most-qualified range, then maybe you could rest on your accomplishments, but you don’t have that luxury yet.

When everyone zigs, you zag

You need something else: an ace in the hole. Why should Company X hire you? They shouldn’t hire you if you’re just a coder, just a software engineer. Calling yourself that is essentially serving yourself up on a easier platter for recruiters to directly compare & rank you. In economics, that’s referred to as “commoditization” where things are maximally inter-changeable and therefore replaceable.


There is also an identity problem

Modern software is super collaborative
Stop trying to do it alone
It’s a team sport

Great software needs great communicators who care about their work & how it affects people at the other end of the network

We’re here to evolve your professional identity: from “Aspiring Coder” to “Creator …who codes”. Naturally, we’ll help you discover a personalized label that is unique to you (i.e. you probably shouldn’t slap “Creator who codes” on your LinkedIn title). The semantics have a profound affect on your ability to communicate the value you bring to the world.

We’re tossing out a lot of the emotional hang-ups & baggage behind the “coding” stereotypes. You’re a Creator™ first and a coder second. Do you code every day? or do you create?


We want you to become one-of-a-kind

Good news: you already are!
1 tiny problem:

How in the heck
are you gonna communicate that?

Find a job with your name on it

Become more than a Cover Letter

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Let’s get more feet in the door

Too many count themselves out before they even start. This new label also helps us leap-frog archaic misconceptions about the field. One of the most harmful stereotypes for a programmer is this unfriendly, unhygenic white dude that works alone in the quiet of a dark room. He also insists you close the door on your way out.

  • Why should someone who enjoys the company of others, or cares more about people than ideas get started?
  • Why should someone half-way into their career make the switch?
  • How can we bring more diverse voices into the tech industry?

These are the questions that don’t get answered with a textbook. They are living, breathing opportunities to build a better tomorrow. Software is knowledge work. It’s a new paradigm that’s unlike almost anything to come before it. Some would say you’ve got a golden ticket!

Go, find the others


⇒ Read our best stuff

⇒ Read our worst stuff

I mean hey, I don’t know you
(different strokes for different folks, right?)