Nobody Cares About Cost

Steven Kneiser
1-minute read ⚠️ Work In Progress

We're not here to lose less
We're ... here to make more

Companies Care
about Cost
of Course

…until they hear about value

because that means they’re confident
that they’re getting the most work done


Companies want to get rid of as much money as possible

How else are they going to get so much back?

What’s the Return on You?

They want your most expensive offering
if that can save everyone more time

If I handed you a mysterious box
that turned $1 into $1.05,
you’d get crankin’


In what environment do you turn $1 into $1.05?

This isn’t “give me 5 cents”

This is “oh you can make $1.05?
I trust you: here’s $1 up-front”

Life is rarely that straightforward, but can you better appreciate now why businesses actually prefer to spend more money? It’s not about costs, but returns.

If you took $100 & made a 10% return on $50, then you’d wish you could go back in time to turn that entire $100 into $110, instead of $50 into $55


“you need to spend money
to make money”

Enough unsolicited advice
Let’s talk about opportunity cost

Don’t worry about your costs
Worry about their returns

⚠️ Full story: coming soon…

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