But What Do They See?

Steven Kneiser
4-minute read ⚠️ Work In Progress

Do you ever feel just plain unseen?
like nobody really gets you?
I get it

You must’ve sent 100+ applications
You’re starting to question your entire worth

“If only they took the time…“

Ever show someone your favorite movie
only for them to hate it?

What the heck is wrong with those
…those weirdos?


The job search isn’t a test of skill
as much as a test of communication

The burden of proof is on you,
that burden of communication

If you’re hunting for jobs right now, you probably can’t afford the luxury of aggressively upskilling. The harsh truth is that you can’t cram the night before the exam (unless you really like living life on the edge: Livin’ La Vida Loca)

If you need the money soon,
Don’t improve your hire-ability
Find companies ready for you today

Sounds obvious, but it’s a common mistake

But what if you’ve got some time on your hands?


Get a better mirror

Take all the time you want to draft something up, but you better run it by people first. Ideally, you should find people increasingly unfamiliar with you to take some brief amount of time (e.g. 10-60 seconds) to form an opinion about you based solely on your digital presence. First your friends & family, then your “weak ties” or “somewhat friends”, then anonymous online communities. The less familiar they are with you, the better. The less incentive they have to make you feel better, the better. We want to keep stacking on layers of feedback like a delicious cake.

Sure, you might think you understand who you are, but most people will never see 99% of the colorful self-concept you identify with. This is a methodlogy for discovering what parts of you aren’t shining through, so you can more strategically include them. Most people don’t need to hear to your story, but you can decide which 1% everyone hears first.


This is your problem:

“How could you say that?!
it’s clearly a duck”

Duck-Rabbit Illusion

…or is it a rabbit?

In case you didn’t notice, this is a famous illusion showing both a duck & rabbit (depending on which direction you look at it)

You see 1 thing. They see another.

This happens to writers, professionals, & artists, every. single. day.

I can guarantee you that THIS VERY INSTANT there are over 100 writers around the world trapped in this exact same illusion trying to better understand what The Others are seeing when others read their own words


Prototype with people

“Sometimes the quickest way
to find out what people want
is to give them something they don’t”

What isn’t clicking?

You need fresh eyes & ears,
so find someone nearby

The hardest part?
After you set some ground rules,
you’re strictly forbidden from speaking unless prompted

❌ No putting words in their mouth


Let’s cover some of the virtues of playtesting:

NOTE: Sorry, I’ll flesh these bullet points out before the final draft


So what do they see?

What happens when I Google your name?

How would I crawl around the internet for more information on you? What impression would I form if that’s all I could see?

Now that is your resume

⚠️ Full story: coming soon…

Is this very relevant to you?


Did I offer a clear next action?


Do you want more on this?


I love hearing your
thoughts & questions!

The chatbox (down to the right)
goes straight to my phone
where I race to respond

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We help new developers 💃🕺 STAND OUT
in an increasingly noisy marketplace

⇒ Learn /about us

What next?

⇒ Read our best stuff

⇒ or the new stuff

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